Shanghai: 23rd September 2016
Truly global, the competition touches down every year in a world-class city. After Monaco, Brussels, Shanghai, New York, Paris, Barcelona, Tokyo and London it was Shanghai's turn.
253 designers and brand owners from 26 countries were present in the Jarvis Auditorium at the Grand Ballroom of the Hyatt on the Bund (Shanghai) for the official Pentawards 2016 awards ceremony.
The ceremony was hosted by Antoinette Lemens, Director of Antoinette Lemens Executive Search working in Paris and abroad, and Jean Jacques Evrard, co-founder of the Pentawards.
Gérard Caron, President of the Pentawards Jury and Yuan Zongley (Inoherb - Shanghai - China) Chinese Pentawards jury member declared the 10th ceremony officially open.
The winners came on stage to receive their gold, silver and bronze awards.
5 winners received the Platinum Pentaward crowning the best of all 5 major categories and of course as a highlight, the prestigious and unique Diamond Pentaward was presented this year to the London-based agency Jones Knowles Ritchie, (JKR Global) for the new boxes of the famous home delivery Domino’s pizza.
This tenth edition of the Pentawards received 1,843 entries from 5 continents and 54 countries.
This shows an increase of nearly 10% in enrolment over the previous year. In addition to the Diamond Pentaward and the 5 Platinum Pentawards, the international jury also awarded 47 Gold Pentawards among the 55 categories competing this year. Silver and Bronze Pentawards were also presented. In total, 34 countries are represented among the winners.
Domino's pizza created by the London agency Jones Knowles Ritchie - JKR
When the packaging and the brand are one. The Domino effect.
Don't order a pizza. Order Domino's.
Over the years, Domino’s pizza packaging had become overloaded with generic information which had lost impact with consumers, while the brand mark had become relegated to a small endorsement. Redesigning its delivery boxes in the UK would enable it to become the definitive article again, and this meant taking a bold and simple approach to replace the clutter on the boxes and focus instead only on the brand’s distinctive two-color logo. Since 96% of all Domino’s pizzas are sold in pairs, the brand’s pizza combo deal was used as the basis for the new design, with one red box and one blue. The result? An open invitation for sharing and fun, as if to say "don’t order a pizza, order Domino’s."
One thing is certain, looking at this tenth Diamond Pentaward and the nine others that have preceded it since 2007, we notice that each time the Pentawards international jury has crowned a packaging design that stands out for its simplicity. These 12 remarkable packaging design professionals and their President joined Mies van der Rohe and his motto "less is more" as well as Antoine de St Exupéry who wrote: "Perfection is achieved, not when there is nothing to add, but when there is nothing to withdraw. "
These pizza boxes for home delivery are characterized by their absolute simplicity, distinctively representing the Domino's brand itself.
A remarkable creativity in simplicity from the London agency Jones Knowles Ritchie.
In addition to the Diamond Pentaward trophy, Jones Knowles Ritchie received a copy of the Esko Suite 14 software worth €5,000, an amazing programme for design and visualization, specially created for high performance packaging.
See the Diamond Pentaward 2016 here
In addition to the Diamond Pentaward trophy, Established received a copy of the Esko Suite 14 software worth €5,000, an amazing programme for design and visualization, specially created for high performance packaging.
The special prize of the Pentawards founders, Jean Jacques & Brigitte Evrard, was awarded this year to Greg Tsaknakis, founder and creative director of Mousegraphics, an agency established in Greece in 1984 which specialises in packaging design.
Brigitte Evrard explains her choice: the creative work of Greg Tsaknakis is impressive, he has already won no less than 31 Pentawards including 3 Platinum Pentawards. The first one in 2009 when we had the pleasure of meeting him for the first time in Brussels and presented him with a Platinum Pentaward in recognition of his work for Petrocoll cements.
Every year we are amazed by the creations that his agency presents at the Pentawards, most of which are rewarded by the international jury. Greg's reputation has long gone beyond the Greek borders and it is now in China that we are able to admire his finest creations.
Greg's style can be summed up in three words: Simplicity, Precision, Creativity. He has the ability to cut to the point, delete unnecessary information, and skillfully express the key elements of the products for which he creates packagings. We consider him to be one of the top 5 packaging designers in the world.
The special prize of the 2016 Pentawards Jury's President (Gérard Caron) was presented this year to the Spanish agency Supperstudio (Madrid and Bilbao) founded by Paco Adin and Lourdes Marillas in 2003.
About Supperstudio ...
Supperstudio is a branding agency offering its creative services to companies, brands, and friends. Their work is based on talent, vision, and dedication. They work to create ideas that can be expressed in multiple situations and come up with branding solutions for brands in very different environments. At Supperstudio, creativity is on the move and fires their progress.
The story of Supperstudio is the story of its people, of its team, and its clients. With them, they learn, they have fun, they live, and, most of all, grow professionally. They are a multidisciplinary and independent agency with a creative profile. They are ambitious and, most of all, they are happy to work in branding..
Co-founder of Carré Noir, the first French design & marketing agency, Gérard Caron also contributed to the development of French design marketing in Japan and around the world.
He has written several books on the design trade and created a website dedicated to design (admirabledesign.com). He also regularly gives lectures within this industry sector. He has been the chairman of the Pentawards jury for the last 10 years.
For this reason, and to recognise their mentor and friend on this special 10th anniversary of the Pentawards, Jean Jacques and Brigitte Evrard wanted to give Gérard Caron a special Pentawards for the whole of his career and for all that this remarkable man has brought to design in general and to packaging design in particular.
TASCHEN, known around the world for the quality of its art books, will publish a fourth volume on the Pentawards in 2016. After the resounding success of the first three books entitled "The Package Design Book" which were the top sellers for several weeks at TASCHEN's, this fourth edition, which will include the winners of Pentawards 2015 and 2016, is a recognition of the quality of the international competition. Above all, it is a wonderful showcase for the winners of Pentawards, which gives them a means of globally broadcasting their expertise in packaging design, in addition to the claim of having won an international trophy. This reference book will be available from November 2016 in all the beautiful TASCHEN shops, in London, Paris, New York, Berlin, Copenhagen, Cologne, Hollywood, Miami, Brussels, and also in many quality bookshops around the world as well as on the web.
Registrations for the 11th Pentawards will be open from 20th February to 7th April 2017. All relevant information to register for this international competition dedicated solely to packaging design is available on the following website: www.pentawards.org
Next year, the 11th Ceremony of the Pentawards will be take place in Barcelona.